SESSION – SOCIAL MEDIA MARKETING

As the use of social media trends upward, marketers are perfecting strategies to capture the significant competitive advantage that engagement with this key audience can deliver even more rapidly and more effectively than traditional marketing.
Mr. Haroon Sayed was the speaker for the day.

The key take away were:
– Social media and social networks—like Facebook, Twitter, and Instagram—to market products and services, engage with existing customers, and reach new ones.
-The power of social media marketing comes from the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.
-Social media marketing has transformed the way businesses are able to influence consumer behavior—from promoting content that drives engagement to extracting personal data that makes messaging resonate with users.
-Because social media today is so ubiquitous, marketing techniques using these platforms are extremely important for businesses.